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Why is it Important to Build Your Brand?

Never before was building a brand as important as it is today. Whereas in the past decades, marketing campaigns would focus on selling a product, today it’s all about establishing a brand.

A brand is essentially the story you tell your target audience about who you are; it’s the promise you make to your target audience. It encompasses your credibility, experience and quality. It adds value to who you are whether you are a company or an individual.

Product VS Brand

Products have an expiration date, literally and metaphorically. They can only survive competition for a while; brands on the other hand are forever. It’s essential to market each product, of course, but it’s far more important to constantly be promoting your brand as you create a following that will be behind you independently of your products. The world’s most successful products are those that have a powerful brand behind them to support them. A brand is like the backbone of each campaign to promote a product, this is why you should always focus on establishing your brand. It’s far more likely that you will be able to survive a bad product, if you have a strong brand to back it up. In terms of financial success a brand provides a long-term financial success, whereas a product is only as profitable as it’s cycle lasts.

It Presents Recruiters With a Holistic Image of You


As you see, building a brand is essential if you want to achieve long term success. As an individual you are going to need to promote yourself in various occasions in your life, most notably when you are looking for a job. If you focus on your skills or your qualifications each time you are job-hunting, it’s as if you are focusing on promoting products. The key to having a successful career is being able to promote your personal brand.

Recruiters and potential employers look beyond skills and qualifications. They want to hire people who have a vision, innovation and creativity. And the only way to convince them is by presenting them with who you are as a professional. Fragmented pieces of yourself –what your CV essentially is on its own- might not do the trick. A brand will help recruiters see you as a whole and what you can offer to the company and the position. By establishing your personal brand you will be able to show your potential employer that you know who you are and where you want to go and the self-confidence that will ooze from this image will get them on your side.

Branding is Differentiation

Read the rest of the story from the Source: Why is it Important to Build Your Brand?

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5 Keys To The Success Of Your Online Store – Digital Shyft

Adilas has easy integration to share inventory live on the web, allowing customers to reserve or place orders, see past orders, and process payments.

Both retail and service providers should be seeking ways to have their customers be able to order, reserve and purchase online.

Adilas makes e-commerce easy, allowing for seed to online sale tracking. Checkout digital shyfts advice for preparing for online stores:

Internet retail sales in the US will grow 10% a year through 2015 as shoppers spend more time online.

By 2018, US online market sales will reach an estimated $492bn. This currently stands at $304bn. 72% are more likely to buy from a brand they follow on social media. E-commerce will represent 10% of all sales by 2017. You want to be a part of this growing retail market!

We know that eliminating the middleman works. Think producers of oranges and vegetables that sell directly to consumers. Selling online can eliminate that pesky 10-50% of monetary loss by eliminating the middleman. Online stores have the ability to eliminate links in the distribution chain. So you can literally take in all your profits.

Source: 5 Keys To The Success Of Your Online Store – Digital Shyft

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Three Things Small Businesses Need To Do In The New Year – Forbes

The holidays are officially behind us, which means folks are getting back to work and back to their routines. But what happens when your routine just isn’t cutting it for you? For many small business owners, routines can actually hurt you… or more specifically, your business… if you don’t allow yourself to mix things up, try new things and approach business from a different perspective every now and again. To help jump-start your 2016, consider incorporating these three things into your business – whether for the first time, with more robust efforts than in the past or as a second attempt to a failed first endeavor.

#1: Attend Educational Experiences Unique to Small Businesses or Your Unique Business Category

#2: Seek Data Data From Unexpected Places

#3: Participate In Omni-Channel Marketing

Finally, challenge yourself to view your business from a variety of perspectives other than your own. Consider how your employees perceive your business, how your customers perceive your business, how your competitors perceive your business and even how local, non-competitive businesses perceive your business. Are you 110% satisfied with what you believe they see? Or how theyunderstand your business to be? If not – and for nearly ever business, this should be the case – aim to strengthen the areas in which your business may be perceived poorly.

Read the full article directly from the Source: Three Things Small Businesses Need To Do In The New Year – Forbes

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What Your 2016 Content Marketing Strategy Should Look Like – Forbes

Get your business and your marketing strategy organized.

Laptop Comptuter

“Seventy-six percent of B2C marketers report using content marketing, yet only 37% say their strategy is actually effective. Blindly pursuing content marketing and hoping it works isn’t a useful strategy.

It’s not a revolutionary concept that you need a content strategy to succeed in marketing.

One thing remains consistent in the content marketing world despite game-changing trends: document your strategy.

There’s no end to how far you can take your documentation, but focus on a core outline and actionable steps.With rapid shifts in marketing trends, and the availability of new technology to track engagement and automate communication, it’s more important than ever to figure out how your content marketing plan works.

Read more from the Source: What Your 2016 Content Marketing Strategy Should Look Like – Forbes

And let us know if you need help organizing and documenting your marketing content strategy!