What Your 2016 Content Marketing Strategy Should Look Like – Forbes

Get your business and your marketing strategy organized.

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“Seventy-six percent of B2C marketers report using content marketing, yet only 37% say their strategy is actually effective. Blindly pursuing content marketing and hoping it works isn’t a useful strategy.

It’s not a revolutionary concept that you need a content strategy to succeed in marketing.

One thing remains consistent in the content marketing world despite game-changing trends: document your strategy.

There’s no end to how far you can take your documentation, but focus on a core outline and actionable steps.With rapid shifts in marketing trends, and the availability of new technology to track engagement and automate communication, it’s more important than ever to figure out how your content marketing plan works.

Read more from the Source: What Your 2016 Content Marketing Strategy Should Look Like – Forbes

And let us know if you need help organizing and documenting your marketing content strategy!

Silicon Valley financiers investing in marijuana | ADILAS420 | All Data is Live and Searchable for Marijuana Businesses

Adilas is being used by the marijuana industry because of its in depth inventory control capabilities. Adilas allows for barcode scanning, RFID tracking and GPS real time communication. Adilas420 consultants train on the system and provide business consulting services for marijuana business owners. It seems like all smart people are getting involved 😉

“The ArcView Group, which sells research data to industry investors, says legalization of recreational use in California could more than double the national marijuana market – currently estimated at $2.7 billion in annual sales in states with legal medicinal or social use. But the Golden State initiative is merely another unfolding chapter in the fast-evolving market for marijuana-related businesses in California, Colorado, Washington, Oregon, Canada and beyond.

Though many investors remain hesitant to fund marijuana cultivation, they’re putting money into startups that provide services for cannabis businesses. The industry also is attracting top talent from technology, banking and finance.” – The Sacramento Bee

Source: MJ Resources & News | ADILAS420 | All Data is Live and Searchable for Marijuana Businesses

The Big Deal About Big Data And What It Means For IT And You – Forbes

Big Data is the new IT buzzword. Companies are spending on Big Data, but how do they use it to make better decisions, work more productively and take better actions? How does a company go from spending on big data to making it a competitive advantage for their business?

Read More from the Source: The Big Deal About Big Data And What It Means For IT And You – Forbes