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What Your 2016 Content Marketing Strategy Should Look Like – Forbes

Get your business and your marketing strategy organized.

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“Seventy-six percent of B2C marketers report using content marketing, yet only 37% say their strategy is actually effective. Blindly pursuing content marketing and hoping it works isn’t a useful strategy.

It’s not a revolutionary concept that you need a content strategy to succeed in marketing.

One thing remains consistent in the content marketing world despite game-changing trends: document your strategy.

There’s no end to how far you can take your documentation, but focus on a core outline and actionable steps.With rapid shifts in marketing trends, and the availability of new technology to track engagement and automate communication, it’s more important than ever to figure out how your content marketing plan works.

Read more from the Source: What Your 2016 Content Marketing Strategy Should Look Like – Forbes

And let us know if you need help organizing and documenting your marketing content strategy!

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